Fitbit-Flex-2_Family.jpg

Fitbit

Fitbit-Flex-2_Family.jpg
 
 

2014 - 2016 | Industrial Designer: Sketching & Prototyping, Visual Brand Positioning, Surface Modeling, Concept Visualization, DFM Support

Dan Clifton - Erik Askin - Scott Alberstein

part of the core fitbit team at NewDealDesign tasked with designing the next generation of fitness trackers for fitbit. Flex 2 was a project that I was a part of from the very beginning and saw through to production. Throughout this period I was also supporting development of the Fitbit Alta and Blaze including new accessories and bands for all products.

 
 
Lineup.jpg
Hero.jpg
Holding Pebble.JPG
Fitbit_Assets.jpg

sketching, 3d prints and hand made models helped us test fitment and prototype mechanisms

Early Architectures.jpg
Early Lineup.jpg

STarting from the inside-out, we explored different component & attachment architectures & surfaced them with care